Most companies avoid making bold pricing promises. Military AutoSource takes the opposite approach. Through the military car lowest price guarantee, MAS puts its pricing reputation on the line with a simple challenge: find a lower out-the-door price on the same vehicle from any stateside dealer, and MAS will match it.
That’s not a marketing slogan. It’s a real, enforceable guarantee available on every brand MAS sells, for every stateside delivery order. And here’s the part most people discover quickly — beating MAS pricing is nearly impossible.
How the Lowest Price Guarantee Works
The military car lowest price guarantee keeps the process simple and transparent. Here’s exactly how it works:
You place your order through Military AutoSource for stateside delivery. At any point before your vehicle arrives, you can submit a written out-the-door price quote from a U.S. dealer on the exact same vehicle — same model, same trim, same options, same spec. If that dealer’s total price comes in lower than your MAS price, MAS matches it. One claim per month keeps the process efficient for everyone.
That’s the entire process. No fine print buried in pages of legal jargon. No hoops to jump through. Just bring a real dealer quote, and MAS puts its money where its mouth is.
The Stateside Dealer Reality
To understand why MAS offers this guarantee so confidently, you need to understand what happens when you walk into a typical U.S. dealership. The sticker price on the window — the MSRP — is rarely what you end up paying. Dealers add their own profit margin, and in today’s market, many tack on “market adjustments” of $2,000, $5,000, or even $10,000 on popular models.
Then come the extras most buyers don’t see coming. Documentation fees, advertising charges, dealer-installed accessories you didn’t ask for, and various “preparation” fees can add hundreds or thousands more. By the time you negotiate and sign, the out-the-door price often lands well above the original MSRP.
Now compare that to MAS. Every vehicle in the programme carries regulated military pricing set below MSRP — before you even start the conversation. The Exchange and Department of Defense oversee programme pricing directly. Dealers don’t set the price. The market doesn’t inflate it. MAS delivers a transparent number with zero markup, and that’s what you pay.
When you stack a real stateside dealer out-the-door quote against the MAS price on the same vehicle, the difference becomes clear. The dealer almost never wins.
Why MAS Pricing Is So Hard to Beat
The military car lowest price guarantee isn’t a gamble for MAS — it’s backed by a pricing structure that civilian dealers simply can’t replicate. Several factors work in your favour:
Factory-direct ordering. MAS orders directly from the manufacturer, cutting out the traditional dealer profit layer entirely. You pay the factory price for the vehicle and your chosen options. Nothing gets added on top.
Regulated pricing below MSRP. The Exchange and DoD regulate MAS programme pricing, ensuring it always falls below the manufacturer’s suggested retail price. This isn’t a discount that varies by location or salesperson — it’s a programme-wide standard.
Built-in military rebates. Manufacturer military discounts and rebates apply automatically to your order. Many stateside dealers offer these too, but only after you’ve already paid their marked-up base price. With MAS, the rebates stack on top of pricing that’s already below MSRP.
No hidden fees. MAS doesn’t charge documentation fees, advertising fees, or dealer preparation charges. The price you see is the price you pay. Stateside dealers rarely operate the same way.
Add all of that together and you start to see why the guarantee exists. MAS already knows its pricing sits at the bottom of the market. The guarantee simply proves it.
A Real-World Example
Picture this: you want to order a 2026 Ford Bronco Big Bend with the mid-package and a few extras. You call a Ford dealer back in Texas and ask for their best out-the-door price. After some back and forth, they come back with MSRP plus a $3,000 market adjustment, $500 in dealer fees, and tax on top. Your total lands thousands above sticker.
Meanwhile, your MAS price on the identical build starts below MSRP. Military rebates bring it down further. There are no added fees. The out-the-door number MAS gives you is clean, transparent, and final.
Could that Texas dealer match the MAS price? In theory, you could ask. But dealers protect their margins, and most won’t drop below invoice — let alone below MSRP with no fees attached. That’s the structural advantage MAS holds, and it’s why the guarantee rarely gets claimed.
Stateside Delivery: Where the Guarantee Applies
The military car lowest price guarantee applies specifically to stateside delivery orders. When you order through MAS and choose delivery to a U.S. location — whether that’s your next duty station, a family member’s address, or wherever you’re heading after your overseas assignment — the guarantee covers your purchase.
This makes the programme especially powerful for service members planning ahead. You can order your next vehicle while stationed overseas at RAF Lakenheath, lock in regulated military pricing, and know with absolute confidence that no dealer back home can undercut you. Your vehicle will arrive stateside, ready and waiting.
What You Need to Make a Claim
If you do find a lower price — and MAS genuinely encourages you to look — the claim process stays straightforward:
Get a written quote. Visit or contact any U.S. dealer and request a written out-the-door price on the exact same vehicle. Same year, same model, same trim, same factory options. The quote must reflect the total purchase price — not just the MSRP or a partial estimate.
Share it with your MAS representative. Send the quote to Davide at MAS Lakenheath. He’ll review it against your MAS pricing and process the match if the dealer’s number comes in lower.
One claim per month. To keep things running smoothly, each customer can submit one price match claim per month. This ensures every claim receives proper attention and a thorough comparison.
That’s it. No waiting period, no complicated forms. Just a real dealer quote and a quick conversation.
The Confidence Behind the Guarantee
Companies don’t offer guarantees they expect to lose money on. The military car lowest price guarantee exists because MAS has spent over 60 years refining a pricing model built around transparency, regulation, and factory-direct access. The programme removes every layer of cost that inflates prices at civilian dealerships.
For you as a military buyer, that means peace of mind. You don’t need to haggle. You don’t need to spend weekends calling dealers across five states looking for the best number. MAS has already done the work, and the guarantee stands behind it. If someone can genuinely beat the price, MAS will match it. But after over six decades in this business, they know the odds are firmly in your favour.
Ready to See Your Price?
Whether you’re planning a stateside delivery for your PCS or exploring what’s available right now, Davide at Military AutoSource Lakenheath can walk you through the numbers on any vehicle. He’ll show you the MAS price, explain the guarantee, and let you compare for yourself.
Contact Davide today: Call or WhatsApp +44 7736 754145 — whichever you prefer.
Certain restrictions apply — speak to Davide for full details on eligibility and the claim process.
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